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From executive elegance to cool practicality—Sweda showcases over 50 new brand products by Callaway®, London Fog®,Oakley® & Blue Lounge®
(CITY OF INDUSTRY, Calif., Jan. 4, 2011) – Join Sweda (ASI# 90305) in its celebration this year. In addition to marking the top-20 supplier’s 35th anniversary in 2011, festivities kickoff at PPAI, Las Vegas with the unveiling of four new strategic brand partnerships for ad specialties with Callaway® gifts and accessories, London Fog® umbrellas, Oakley® backpacks and bluelounge® electronics organizing products—all showcased in The Collection—Sweda’s new brand catalog.
“We’re beyond excited to partner with these globally-recognized retail names,” said Kellie Claudio, Sweda Director of New Business Development. “Through license agreements with Callaway® and London Fog®, and exclusive partnerships with Oakley® and Blue Lounge®, we’re bringing entirely new verve and dimension to our core business with elegant, upscale, and innovative solutions in the hottest lifestyle categories.”
Fresh unique gifts and accessories exclusively designed with the Callaway® rich history and prestige of the brand in mind are offered in beautiful leather padfolios, journals with paper made from crushed stones, stunning silver flasks enveloped in a soft velvet pouch, stainless steel-drinkware with leather sleeves, leather electronic holders and sterling silver key fobs. The Callaway® brand gives any distributor the ability to co-brand with a high-profile brand of stunning quality and austere panache.
With London Fog®, history, elegance, and a fresh contemporary image has propelled this brand into the timeless category. “Weather or Not” you need an umbrella, London Fog® offers unparalleled co-branding with umbrellas like the F.O.G. done in rich plaids and a sumptuous fashion color pallet.
Oakley® brings an edge unlike no other to the competitive backpack market for PPM. Let your journey begin with this sporty, sexy, in–the-know brand promising extreme functionality with a lineup from the Baseload to the loaded-for-bare Kitchen Sink.
Cool, cable Management, for your electronics is the theme at blueLounge® mixing simple design with practicality to elegantly solve everyday problems. Eye-catching Cable Drops on an exec’s desk prevents dangling IPod cables or the Cableyoyo winds your ear piece cord on your Blackberry—keeping it out of your way. And you can liven up your space with the neat and colorful Cable Box Mini which puts an end to messy cables (surge protector included).
Sweda began their alliances with top name brands with the introduction of 3M® office products and Leatherman® multi-tools in 2010. For more information, contact your local Sweda representative or call toll free (800) 848-8417 (6am – 6pm PST), or e-mail firstname.lastname@example.org. Logon to www.swedausa.com. Visit Sweda at booth #2023 at PPAI Las Vegas.
About Sweda Company, LLC: Founded in 1976, Sweda Company, LLC is a privately-owned award-winning top-40 integrated supplier/manufacturer of promotional products. Headquartered in the City of Industry, CA, Sweda is an accredited founding member of the Quality Certification Alliance (QCA), maintains an ASI 5-Star and SAGE “A” rating, and provides complete services, competitive pricing, and quality customer care to its distributor customers. In addition to carrying brands including Callaway®, 3M Post-it®, Leatherman® multi-tools, Oakley®, London Fog®, and Blue Lounge®, the company supplies over 700 products in 20 categories including bags, drinkware, electronics, computer accessories, writing instruments, stationery, watches, and eco-friendly products. Sweda operates Toue™, their global sourcing arm (www.totaltoue.com), and SWEDA SURPLUS™ for overstocks and closeouts. Visit www.swedausa.com.
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