CITY OF INDUSTRY, Calif., (Oct.26, 2015) Sweda Company, LLC (ASI # 90305, UPIC: Sweda) is pleased to announced the appointment of Kellie Claudio as the Senior Vice President of Sales and Marketing and Ryan Scott as the Director of Sales.
Claudio carries extensive sales and marketing experience with over 25 years defining and executing successful growth strategies in retail, big box, collegiate and corporate promotional products markets. She has successfully led sales for national brands including Ashworth Golf Apparel, Callaway Golf Apparel and Hard Goods, Ed Hardy, and The Game Headwear. Joining the Sweda team in 2010, she is responsible for some of the most popular initiatives in the history of the company including the development of the Perfect 10, P5, and Perfect Tech programs. As Senior Vice President of Sales and Marketing she will be responsible for the strategic direction of the sales and marketing teams and will lead the continued growth of innovative programs and services.
Scott, a 2014 recipient of the Sweda President’s Award, brings over 10 years of experience in the promotional industry, 4 years on the Sweda Sales Team, as well as deep roots in the golf & headwear world prior to entering the Promotional Products industry. Seasoned veteran, Larry Willis of Wesco Marketing will take over Scott’s existing Sweda territory beginning November 1, 2015.
KB Marshall, President and Chief Executive Officer at Sweda said, “The business discipline, calm demeanor, and generous spirit Ryan possesses is a welcome addition to the Sweda sales management team. I am thrilled to have Kellie expand her role as Senior VP of Sales and Marketing. As Sweda continues to grow, I know her experience & expertise are exactly what we need leading the organization.”
About Sweda Company, LLC: Founded in 1976, Sweda Company, LLC is a top-20 integrated supplier and manufacturer of promotional products providing innovative marketing solutions for the advertising specialties industry. Headquartered in the City of Industry, CA, the privately-owned company, a founding member of the Quality Certification Alliance (QCA) and an ASI 5-Star Supplier, offers complete services, competitive pricing and quality customer care to its distributor customers. Sweda stocks hundreds of products in over 18 categories including bags, drinkware, writing instruments, stationery, technology, and headware, and offers products from world-renowned retail brands including Oakley, Spy, Leatherman, LED Lenser, along with it’s own unique brands, Bella Mia, Basecamp, and Pen2Paper.
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