(CITY OF INDUSTRY, Calif., Jan. 7, 2011) – Sweda (ASI# 90305) celebrates its 35th anniversary in 2011. The top-20 integrated supplier/manufacturer attributes much of its success and longevity to dedicated employees who daily implement company core values to achieve its mission to be the preferred supplier of innovative marketing solutions through outstanding services, product excellence, and complete customer care.

“Our sincerest thanks to everyone—especially our valued customers for their loyalty and support,” said Jim Hagan, President & CEO. “For what we’ve accomplished and what lies ahead, we’ll remain focused on making the experience with Sweda as simple as possible for our customers through improvement of internal efficiencies, our importing capabilities overseas (totaltoue.com), online capabilities, (swedasurplus.com), and the investment in training our teams.”

For 2011, Sweda introduces over 150 new products in their full-line catalog. Festivities kickoff at PPAI, Las Vegas with the launch of ground-breaking new brand partnerships with Callaway® gifts and accessories, London Fog® umbrellas, Oakley® backpacks and Blue Lounge® electronics organizing products—all showcased in their new The Collection catalog. Plus, Sweda plans special customer incentives, product giveaways, and numerous promotions throughout the year.

Founded in 1976 by Marvin Ruwin, a retired engineer, Sweda was born from an idea which combined Eastern production with Western marketing. From a 300 square foot office, the supplier has built a reputation for outstanding customer care, key services such as its 100% Guaranteed 24-Hr. Service, a diverse product line in over 20 categories including writing instruments, stationery, drinkware, bags, watches, and electronics, as well as innovative tools to help customers drive business.

For more information, contact your local Sweda representative or call toll free (800) 848-8417 (6am – 6pm PST), or e-mail sales@swedausa.com. Log on to swedausa.com. Visit Sweda at booth #2023 at PPAI Las Vegas.