NEWS RELEASE

August 8, 2012

FOR IMMEDIATE RELEASE:

(CITY OF INDUSTRY, Calif., August 8, 2012) – Sweda Company, LLC (ASI# 90305) today debuted The Mia Collection – a new line of gifts inspired and designed exclusively for women in conjunction with the release of their latest catalog, SimplyGIFTS, featuring over 30 new products.

 “We felt it was important to create a line of gifts that were not only tailored to women but a line that also had continuity among the items, there by truly creating a collection” said Natalie Chou, New Product Development Manager. “Each product is branded with the Mia logo and they work together or stand-alone, always bringing an air of sophistication to the recipient,” Chou added.  

 Sleek and modern with styling for the boardroom or boardwalk, The Mia Collection is poised to appeal to any pallet. Featuring nine new products, including the Let’s Make-Up Bag, Little Black Dress Jewelry Organizer and Shimmer Ballpoint/Stylus, Mia inspires confidence and style for today’s woman.

 SimplyGIFTS has the right answer to any customer need - from basic essentials including drinkware, bags, writing instruments, stationary and tech items to eight exceptional brands that have that something special appeal to satisfy all tastes. SimplyGIFTS boasts 72 pages of products with impeccable designs, dynamic colors and practical solutions.

  For more information contact your local Sweda representative or call toll free (800) 848-8417 (6am – 6pm PST). You can also e-mail the company at sales@swedausa.com or visit www.swedausa.com

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About Sweda Company, LLC:  Founded in 1976, Sweda Company, LLC is a top-20 integrated supplier and manufacturer of promotional products that provides innovative marketing solutions for the advertising specialties industry. Headquartered in the City of Industry, CA, the privately-owned company, which is accredited by the Quality Certification Alliance (QCA) and is an ASI 5-Star Supplier, offers complete services, competitive pricing and quality customer care to its distributor customers.  Sweda stocks hundreds of products in over 18 categories including bags, drinkware, electronics, computer accessories, writing instruments, stationery, watches and eco­friendly products.  Visit www.swedausa.com.