August 2, 2011

FOR IMMEDIATE RELEASE:

(CITY OF INDUSTRY, Calif., August 2, 2011) – Sweda Company, LLC (ASI# 90305) released the 2011 SimplyGIFTS holiday catalog Monday, August 1, 2011.  The catalog features over 25 new products with impeccable designs, dynamic colors and practical solutions.  SimplyGIFTS is designed to satisfy any need, any budget and any deadline.  In conjunction with the release of the catalog, Sweda also announced two ways the company is giving back this season.

 “In continuing the year-long celebration of our 35^th anniversary, we decided to launch a contest with the release of SimplyGIFTS to give away 35 Oakley® Roller Bags,” said Jim Hagan, President/CEO.  “We felt it was important to give back to those who have helped us reach this milestone in our history,” Hagan added.

 The contest runs August 1^st through November 30^th and any order over $3,500 from any of Sweda’s catalogs will automatically be entered for a chance to win.

 Sweda is also featuring a 50% off Distributor Self Promotion for items within the SimplyGIFTS catalog.

 “While our products are ultimately designed for an end-user, it’s equally important for distributors to market themselves and utilize our products for their business.  By branding themselves with a Sweda product, distributors are arming themselves with additional selling tools to showcase product.  What better way to give back this season than by offering a self promotion on products within SimplyGIFTS,” said Scott Pearson, VP of Merchandising.

For more information, contact your local Sweda representative or call toll free (800) 848-8417 (6am – 6pm PST). You can also e-mail the company at sales@swedausa.com or visit www.swedausa.com.  For details and official rules for the Oakley® Roller Bag Giveaway, visit www.swedausa.com/rollerbaggiveaway.

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About Sweda Company, LLC: Founded in 1976, Sweda Company, LLC is a top-20 integrated supplier and manufacturer of promotional products that provides innovative marketing solutions for the advertising specialties industry. Headquartered in the City of Industry, CA, the privately-owned company, which is accredited by the Quality Certification Alliance (QCA) and is an ASI 5-Star Supplier, offers complete services, competitive pricing and quality customer care to its distributor customers. Sweda stocks hundreds of products in over 18 categories including bags, drinkware, electronics, computer accessories, writing instruments, stationery, watches and eco­friendly products. Visit www.swedausa.com.